I’ve led VP-level transformations and organizational turnarounds. The number you hit is a temporary score. The leader you become is permanent.
The greatest value in business is not what you get, the ARR, the funding, the title, it’s the character and executive stamina you are forced to build to achieve it.
That result is a vanity metric. The character built to hit it is your permanent asset. The only reason to set a goal that scares you is that it acts as a Stretching Function designed to break your old leadership model.
The Executive Stretching Function: What You Become
A massive goal is not an endpoint; it’s a forcing mechanism to install a new, higher-level operating system for success.
The Financial Stretch: When you commit to a major financial goal, you are forced to upgrade your competence.
The Leadership Stretch: To lead a complex, high-stakes change, you must stretch your influence.
The System Stretch: Committing to hyper-growth means your current process fails.
Stretch yourself. Stop chasing the number. Start pursuing the executive character and mastery you must become to achieve it.
What is the one non-negotiable trait you need to become to hit your next big goal?
I help product leaders operationalize strategy and accelerate impact. Book a 15-minute Strategy Alignment with me to transform your complexity into clarity.
Richard Ewing is a Product Executive and the creator of The Product Economist framework. He serves as a Strategic Advisor to B2B SaaS organizations, helping leaders audit their roadmaps for capital efficiency and prevent “model collapse” in their business models.
Stop guessing. Start auditing.
Connect on LinkedIn: Richard Ewing (MBA)
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