Jobs To Be Done

Your customer doesn’t want your features. They are “hiring” your product to solve a specific pain. Stop building features that you want.

Start building solutions that slash customer churn by 20%.

Jobs To Be Done (JTBD): JTBD is the core Mindset shift necessary to ensure User Empathy drives your Feature Prioritization. It requires:

This is how you slash customer churn and deliver real P&L value.

What is the last Job To Be Done you observed a customer “hiring” your product for?

Richard Ewing is a Product Executive and the creator of The Product Economist framework. He serves as a Strategic Advisor to B2B SaaS organizations, helping leaders audit their roadmaps for capital efficiency and prevent “model collapse” in their business models.

Stop guessing. Start auditing.

#ProductManagement #ProductLeadership #SaaS #ExecutiveLeadership #AIStrategy

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